- libba bray, author
Your organization has a story to tell. Whether you're aware of it or not, your customers and prospects are getting the message. Perhaps the story is a bit fragmented or told inconsistently, but the narrative understood by your audience is unmistakable. Do you know your story?
Many organizations have a vague understanding of their story, but they don't grasp the full extent of it. It's not the history of the organization, or that it's a family-owned business. Those may part of the anecdote, but the overall narrative is so much more. It's unique to you and it's what's known to be true about your organization. If told effectively and consistently, it's like a marketing superpower.
Storytelling is an art. The best storytellers have the ability to immerse and captivate their audience so that they feel they are an integral part of the tale. In marketing, the same holds true. Your brand is your story. How well you can effectively and consistently weave that narrative into all you do will have a lasting impact on the overall success of your organization. Let us show you how.